I created a fictional persona called Alice Miller.

‍Awareness
The customer becomes aware of the hairstylist's website through word-of-mouth, social media, or online search. They navigate to the homepage of the website.

Exploration
The customer explores the website, looking for information about thehairstylist's services and prices. They find a page on the website thatdescribes the hairstylist's experience, qualifications, and areas of expertise.They also find a page that shows the different hair services offered, withprices listed. The customer looks for reviews or testimonials to gain a betterunderstanding of the hairstylist's reputation and level of service.
Booking
The customer decides to book an appointment with the hairstylist. They navigateto the booking page, which allows them to choose the service they want, selecta date and time, and provide their contact information. The customer also hasthe option to add any special requests or notes for the hairstylist. Once theycomplete the booking form, they receive a confirmation email with the detailsof their appointment.

Pre-Appointment
The customer receives a reminder email or text message a day or two beforetheir appointment, reminding them of the date and time. The email also includesany instructions or information the customer needs to know before theirappointment, such as what to wear or how to prepare their hair.
Appointment
The customer arrives at the hairstylist's salon at the appointed time. Thehairstylist greets them and discusses the desired hair service and any specialrequests or concerns. The hairstylist performs the hair service and providesany necessary advice or recommendations for hair care. The customer pays forthe service and leaves the salon satisfied. ‍
Post-Appointment
The customer receives a follow-up email or text message from the hairstylist,asking about their satisfaction with the service and encouraging them to booktheir next appointment. The customer also has the opportunity to leave a reviewor testimonial on the hairstylist's website or social media pages. 

LandingPage
‍Welcome message and link direct to booking page
Navigationbar with links to services, booking, about, and contact pages
Testimonials section to showcase happy customers 
‍Salon
‍List of services with a brief description and price Option to book a service directly from the page 
‍BookingPage
‍Calendar to select a date and time for the appointment
Service options with descriptions and prices
Form to input personal details
Confirmation screen with appointment details and payment options 
‍AboutPage
‍Biography of the hairstylist with their qualifications and experience
Pictures of the hairstylist at work Awards or achievements if applicable 
ContactPage
‍Contact form to send a message directly to the hairstylist
Contact information like phone number, email, and social media handles 
‍ConfirmationPage
‍Confirmation message after booking an appointment
Option to add appointment to the calendar

My focus is on creating a professional and visually appealing brand identity that resonates with the target audience. The logo I have designed is simple yet impactful, featuring a black and white color scheme that reflects the sleek and modern style of the salon. My role is to create marketing materials that are not only visually appealing but also effectively communicate the salon's brand message and values. I will use typography, imagery, and design elements to convey a sense of professionalism, sophistication, and modernity that aligns with the salon's brand identity.

As a UX designer, I specialize in creating landing pages that are both visually appealing and optimized for conversions. For THE COCO CLUB, I focused on drawing attention to the most important elements of the page, while ensuring a seamless user experience. By designing with both usability and conversion optimization in mind, I created a landing page that effectively engages visitors and encourages them to take action. The client preferred the black version.