NEW LOGO & PROTOTYPE
user interface design
As part of my bachelor studies in web design, I was given a hypothetical project to work on. I was tasked with redesigning the website for a fictional organic grocery store called Körnig. This assignment allowed me to put my skills and knowledge to the test and create a new, improved website for Körnig.
Time: Jul 2021
Goal: The goal was simply to practice and demonstrate web design skills
DEFINITION OF TARGET GROUP
From analyzing data I was able to identify the follow main points:
My focus has been on understanding the needs and behaviors of individuals who are motivated to make sustainable choices for their health and the environment. To achieve this, I have developed a persona that represents the target audience, which is predominantly female and aged between 25-65 years old. This persona is based on a local audience that resides in Zurich city and is motivated to support local producers, eat healthily, and explore new recipes.In creating this persona, I conducted extensive research to better understand the habits, motivations, and pain points of this target group. By analyzing data from surveys, user interviews, and behavioral studies, I was able to develop a comprehensive understanding of the user's needs and desires.
Different languages are important
the main product should be above the fold
the user experience overall is too complicated
In my analysis of two corporate websites, I paid attention to several critical elements that impact user experience, including visual language, usability, colors, information architecture, and responsive design.