My focus has been on understanding the needs and behaviors of individuals who are motivated to make sustainable choices for their health and the environment. To achieve this, I have developed a persona that represents the target audience, which is predominantly female and aged between 25-65 years old. This persona is based on a local audience that resides in Zurich city and is motivated to support local producers, eat healthily, and explore new recipes.In creating this persona, I conducted extensive research to better understand the habits, motivations, and pain points of this target group. By analyzing data from surveys, user interviews, and behavioral studies, I was able to develop a comprehensive understanding of the user's needs and desires.

In my analysis of two corporate websites, I paid attention to several critical elements that impact user experience, including visual language, usability, colors, information architecture, and responsive design.