KÖRNIG
BIOLADEN

NEW LOGO & PROTOTYPE

branding
visual identity
user research
user interface design
As part of my bachelor studies in web design, I was given a hypothetical project to work on. I was tasked with redesigning the website for a fictional organic grocery store called Körnig. This assignment allowed me to put my skills and knowledge to the test and create a new, improved website for Körnig.

Time: Jul 2021
Goal: The goal was simply to practice and demonstrate web design skills
01 Research

DEFINITION OF TARGET GROUP

Key Takeaways
From analyzing data I was able to identify the follow main points:
Habits
Motivations
Pain points
Sustainable choices
Health Environment
Working mother
Local producers
Nature
Recipes

My focus has been on understanding the needs and behaviors of individuals who are motivated to make sustainable choices for their health and the environment. To achieve this, I have developed a persona that represents the target audience, which is predominantly female and aged between 25-65 years old. This persona is based on a local audience that resides in Zurich city and is motivated to support local producers, eat healthily, and explore new recipes.In creating this persona, I conducted extensive research to better understand the habits, motivations, and pain points of this target group. By analyzing data from surveys, user interviews, and behavioral studies, I was able to develop a comprehensive understanding of the user's needs and desires.
Concurrence analysis easyjet

03 THE VISUAL STYLE

The color scheme is based on the loud tones of fruits &
vegetables. Especially oranges, apples, lemons and blueberries.
OPEN
SANS
FONT
COLORS
VISUAL ELEMENT
The protection zone
The protection zone results in each case from the size of the logo.
The base object is the width of the logo, which is displayed as orange
Left / Right / Bottom: 1* width X
Top: 1.5*Width X