ka-root
Mobile App Design
branding
design system
concurrence analysis
personas
taskflow
wireframes
prototype
design system
concurrence analysis
personas
taskflow
wireframes
prototype
The target group of ka-root are people who are committed to the fight against food waste and appreciate sustainable solutions.
The app is mainly aimed at customers who want to buy the leftover quantities on farms. In many cases, farmers have to throw away their overproduced food because it does not meet the norm of food sales markets. Unsaleable goods due to more or less major deviations from the (strict!) trade standards. The carrot too crooked, the cucumber too long, the apple with superficial spots or the potato with scab on the skin.
The app is mainly aimed at customers who want to buy the leftover quantities on farms. In many cases, farmers have to throw away their overproduced food because it does not meet the norm of food sales markets. Unsaleable goods due to more or less major deviations from the (strict!) trade standards. The carrot too crooked, the cucumber too long, the apple with superficial spots or the potato with scab on the skin.
The final mockup
01 Research
The concurrence
The target group of ka-root are people who are committed to the fight against food waste and appreciate sustainable solutions.
The app is mainly aimed at customers who want to buy the leftover quantities on farms. In many cases, farmers have to throw away their overproduced food because it does not meet the norm of food sales markets. Unsaleable goods due to more or less major deviations from the (strict!) trade standards. The carrot too crooked, the cucumber too long, the apple with superficial spots or the potato with scab on the skin.
The app is mainly aimed at customers who want to buy the leftover quantities on farms. In many cases, farmers have to throw away their overproduced food because it does not meet the norm of food sales markets. Unsaleable goods due to more or less major deviations from the (strict!) trade standards. The carrot too crooked, the cucumber too long, the apple with superficial spots or the potato with scab on the skin.
Comparison of core functions with other applications, platforms, interactions, operating system, target groups, purpose, strengths
Mindmap & USP
Collect my ideas and sort it
After doing a concurrence analysis, I created a mind map to help me collect my ideas. For the creation I used FigJam.
After sorting out my ideas I generated 3 USP's. The core functions are: The farmer can create an account and sell his products
The client can create an account and buy it
The client can chat with the farmer
The client can create an account and buy it
The client can chat with the farmer
The farmer's view
A persona with his storyboard
The farmer has a surplus of potatoes this year, but because he has been unlucky, many of them are not attractive enough for the wholesalers. The farmer is now sitting on all his potatoes and does not know what to do with them.
The persona nr 3
The short storyboard
03 Next steps
The next steps were to create a flow chart and the first sketches with wireframes. The flowchart and wireframes included only the main core functions. My focus was to create an easy flow for both, the customer and the farmer.
04 Coming soon
Now I will start with the styleguide and a basic design system. Afterwards I will create the mid- to high fidelity prototypes.
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