01 Research
To gain insight into how competitors are utilizing technology to facilitate online flight bookings, I conducted extensive research by downloading and analyzing various airline apps on my mobile device. I specifically focused on evaluating the usability of the current application in comparison to that of EasyJet. This included analyzing key features such as navigation, booking process, and overall user experience. Through this research, I aimed to identify areas for improvement and redesign a better solution to enhance the user experience.

01.1 Heuristic Evaluation
After completing my initial research on the usability of the current application, I then conducted a heuristic evaluation to further analyze the user interface and identify any potential usability issues. The heuristic evaluation method involves using a set of established usability principles to evaluate the interface and identify areas for improvement. This approach allows for a thorough and systematic analysis of the interface and helps to identify any issues that may be hindering the user experience. The results of this evaluation were then used to inform the redesign of the application and improve the overall user experience.
Download the whole evaluation01.2 Analyze the target group
In addition to the usability analysis, I also conducted research to understand the target group for the application. This involved gathering information about the demographics, needs, and behaviors of the users. With this information, I created user personas, which are fictional characters that represent the different types of users that the application is designed for. These personas provided a clear and detailed understanding of the target group and helped to ensure that the redesign of the application would meet the specific needs of the users.By analyzing the target group and creating personas, I was able to ensure that the redesign would be tailored to the specific needs and behaviors of the users, resulting in a more effective and user-friendly application.

01.2 Creating a customer journey map
After understanding the target group through persona creation, I then created a customer journey map. A customer journey map is a visual representation of the steps a user takes to accomplish a specific goal, such as booking a flight. It helps to understand the user’s perspective, their pain points and the touchpoints they interact with during the process.Creating a customer journey map allowed me to see the overall experience of the user, including any pain points or friction points they may encounter during the booking process. I was able to identify areas where the current application was falling short and where improvements could be made to enhance the user experience. Additionally, it helped me to understand where the redesign should focus on, in order to improve the overall user experience.By creating a customer journey map, I was able to gain a deeper understanding of the user's experience and identify specific areas for improvement in the redesign of the application.

01.3 Create a task flow
After creating the customer journey map, I then created a task flow to further understand the user's interactions with the application. A task flow is a visual representation of the steps a user takes to complete a specific task, such as booking a flight. It shows the different screens and interactions a user goes through in order to complete the task.Creating a task flow allowed me to see the overall flow of the application and identify any areas where the flow was confusing or difficult to navigate. It helped me understand the user's interaction with the application and where improvements could be made to enhance the user experience.By creating a task flow, I was able to identify areas where the current application was falling short and where improvements could be made in the redesign of the application to improve the overall user experience. It helped me to understand how the redesign should focus on, in order to achieve the goal of enhancing the user experience.
