To gain insight into how competitors are utilizing technology to facilitate online flight bookings, I conducted extensive research by downloading and analyzing various airline apps on my mobile device. I specifically focused on evaluating the usability of the current application in comparison to that of EasyJet. This included analyzing key features such as navigation, booking process, and overall user experience. Through this research, I aimed to identify areas for improvement and redesign a better solution to enhance the user experience.

In addition to the usability analysis, I also conducted research to understand the target group for the application. This involved gathering information about the demographics, needs, and behaviors of the users. With this information, I created user personas, which are fictional characters that represent the different types of users that the application is designed for. These personas provided a clear and detailed understanding of the target group and helped to ensure that the redesign of the application would meet the specific needs of the users.By analyzing the target group and creating personas, I was able to ensure that the redesign would be tailored to the specific needs and behaviors of the users, resulting in a more effective and user-friendly application.

After understanding the target group through persona creation, I then created a customer journey map. A customer journey map is a visual representation of the steps a user takes to accomplish a specific goal, such as booking a flight. It helps to understand the user’s perspective, their pain points and the touchpoints they interact with during the process.Creating a customer journey map allowed me to see the overall experience of the user, including any pain points or friction points they may encounter during the booking process. I was able to identify areas where the current application was falling short and where improvements could be made to enhance the user experience. Additionally, it helped me to understand where the redesign should focus on, in order to improve the overall user experience.By creating a customer journey map, I was able to gain a deeper understanding of the user's experience and identify specific areas for improvement in the redesign of the application.

After creating the customer journey map, I then created a task flow to further understand the user's interactions with the application. A task flow is a visual representation of the steps a user takes to complete a specific task, such as booking a flight. It shows the different screens and interactions a user goes through in order to complete the task.Creating a task flow allowed me to see the overall flow of the application and identify any areas where the flow was confusing or difficult to navigate. It helped me understand the user's interaction with the application and where improvements could be made to enhance the user experience.By creating a task flow, I was able to identify areas where the current application was falling short and where improvements could be made in the redesign of the application to improve the overall user experience. It helped me to understand how the redesign should focus on, in order to achieve the goal of enhancing the user experience.

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After identifying areas for improvement through the customer journey map and task flow, I then created wireframes to visualize the redesign of the application. Wireframes are simplified, low-fidelity sketches of the interface that show the layout and functionalities of each screen. They are used to communicate the design ideas and get feedback before moving to the final design.

Creating wireframes allowed me to experiment with different design ideas and layouts for the application. It helped me to visualize the redesign and get a better understanding of how the application would work and how the user would interact with it. I was able to get feedback on the wireframes and make adjustments before moving on to the final design. By creating wireframes, I was able to experiment with different design ideas and layouts, and get feedback on the redesign before moving to the final design. This helped me to ensure that the redesign would effectively address the issues identified in the usability analysis and improve the overall user experience.

Once the low-fidelity prototypes are created, it would then be appropriate to conduct a usability test with the target group to gather feedback and identify any issues or areas for improvement.

By creating low-fidelity prototypes, I would be able to test and iterate on the design before investing in the development of a high-fidelity version, and then conduct a usability test with the target group to gather feedback and identify any issues or areas for improvement. This would help me to ensure that the redesign would effectively address the issues identified in the usability analysis and improve the overall user experience before moving on to the development phase.